A launch evening for customers and press, staged for photography and press pickup.
Client
Enterprise technology brand
Venue
The Lalit
Category
Corporate event
Scope
Set, lighting, film, guest journey, gifting
Overview
A launch built to be photographed: a reveal moment, a branded environment that held up on camera, and a guest journey that kept the room moving from arrival through to dinner.
The challenge
A reveal moment that had to land on cue, in front of press
A branded environment consistent with corporate identity guidelines
A room that needed to photograph well under event lighting
The approach
Set and lighting designed around the reveal and the press wall
Photography and film crew briefed for same-evening selects
Guest journey mapped from arrival through demo stations to dinner
Gifting programme produced and personalised for attendees
What the client got
A launch environment delivered to brand guidelines, with photography and film captured the same evening and gifting in every guest's hand on the way out.
The work
How it came together.
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